Kerut Consulting
Comprehensive luxury brand and fashion consulting
Kerut Consulting is a boutique Aspen firm specializing in luxury brand consulting and fashion styling. From 360 degree analytics for international fashion houses to styling clients for the everyday or a night on the town, we approach each project as an opportunity to translate classic luxury to the modern world.
About
Lauren
Whether it’s consulting for one of the most storied jewelry houses in the world, conceptualizing singular boutique events or styling the who’s who of Aspen, Lauren is passionate about bringing your personal story to life.
Lauren has an impressive history in fashion. She opened the the first J. Crew black label store, J. Crew at-the-mountain, in Aspen collaborating with CEO, Mickey Drexler, then went on to open her own luxury concept boutique, Kerut, in La Jolla, California; the boutique received immediate international acclaim, including Elle’s “Top Shop” for their September fashion issue.
As an entrepreneur at heart, Lauren leveraged her strategic vision to create Kerut Consulting in Aspen, Colorado. With over 15 years experience in the design/decor, fashion, hospitality and retail categories, she has become the go-to luxury brand consultant and fashion stylist.
Consulting
Kerut Consulting is a boutique firm specializing in luxury brand consulting and fashion styling. We offer a curated approach and a unique perspective to the Aspen market. Our expertise lies in building meaningful brand communication strategies and partnerships in Aspen’s unique geographical and social landscape. Think of us as an extension of your in-house team - we provide critical, performance driven support; achieving this through our strategic relationships with Aspen’s local tastemakers and influencers.
Fashion Styling-Aspen Fashionista
Lauren Russell is a distinguished fashion stylist and editor, renowned for her effortless take on dressing. Her work has been featured in Conde Nast Traveler, Elle, In Style & People’s Style Watch.
Why Aspen?
Aspen is singular in the world, steeped with a rugged mining and ski history- its past seamlessly melds with a formidable art, cultural and social scene. Arguably the best outdoor sports and après in the world. It is an inspiring place to work, play and live. We would call it magic in a bottle. Lauren lives and breathes Aspen. She has boots on the ground knowledge of how this tiny, global town operates, what’s cool and culturally authentic amidst its evolving social landscape.
Testimonials
“ Lauren’s innate understanding of Aspen-as a brand and town- paired with her global perspective and innovative strategies, made her a tremendous asset in the rebranding of our hotel. "
-Aspen Hotelier
“ Lauren’s editorial styling is on caliber of a Vogue shoot.”
— Tara M., Professional Photographer
“She brings a unique skill set to a fashion stylist; the analytics of a former investment banker and the artistic eye of a fashion editor, make for a seamless and rewarding experience. I can’t live without her.”
— Betsy S., Fashion Lover/Philanthropist
